Hat Tricks, Coca-Cola Continue Partnership in Year Two of Five-Year Deal

DANBURY — The Danbury Hat Tricks are thrilled to celebrate the second year of their five-year partnership agreement with Coca-Cola Beverages Northeast.

The valued relationship has been in place since the team’s inception in 2019. Under the agreement, Coca-Cola remains the official beverage partner of the Danbury Hat Tricks, furthering its commitment to both the team and the local community.

Coca-Cola has played a vital role in enhancing the fan experience at the Danbury Ice Arena, offering a wide selection of its iconic beverages to Hat Tricks fans during all home games and events. This ongoing partnership reflects Coca-Cola’s strong support for local hockey and the Hat Tricks’ mission to deliver high-level entertainment and community engagement throughout the greater Danbury area.

As part of the partnership, Coca-Cola will have signage inside Danbury Ice Arena and be featured on all Hat Tricks live broadcasts.

“We’re proud to have Coca-Cola as the official beverage of the Danbury Hat Tricks,” Hat Tricks president Herm Sorcher said. “We look forward to continuing to work with such an industry leader. As we always say, ‘Our Coke will make you smile.’”

ABOUT COCA-COLA BEVERAGES NORTHEAST:

Coca-Cola Beverages Northeast is a leading bottling and distribution company serving the New England and upstate New York regions. As part of the Coca-Cola system, the company is committed to delivering high-quality beverages, including Coca-Cola’s iconic brands and a diverse portfolio of sparkling and still drinks. With a strong commitment to sustainability, community engagement and customer satisfaction, Coca-Cola Beverages Northeast partners with local businesses and organizations to provide refreshing experiences and foster meaningful connections. Through its efforts, the company aims to enrich lives, promote active lifestyles and support the communities it serves.

For more information about Coca-Cola Beverages Northeast, visit www.cokenortheast.com.

ABOUT DANBURY HAT TRICKS:

The 2025–26 season is right around the corner and season tickets are on sale now! To learn more about our ticket packages, click here or email herm@danburyhattricks.com. To stay up to date on all things Danbury Hat Tricks hockey, go to www.danburyhattricks.com, follow the team on Facebook, Instagram, X, TikTok, and YouTube (@DanburyHatTricks), sign up for the Hat Tricks' newsletter here, and find game materials—game notes, line charts, and media guides updated every game here.

The Danbury Hat Tricks are a professional hockey team based in Danbury, CT and compete in the Federal Prospects Hockey League (FPHL). Since their founding in 2019, the 2023 Commissioner's Cup Champions have brought thrilling, fast-paced, and hard-hitting hockey to the Danbury Ice Arena, earning a reputation for their competitive spirit, electric atmosphere and strong community ties. The team is dedicated to providing an unforgettable game-day experience for fans of all ages while proudly representing the city of Danbury.

Off the ice, the Hat Tricks are committed to fostering connections within the local community through outreach programs with schools, businesses and charities. By developing top-tier hockey talent and growing the sport in the region, the Hat Tricks aim to bring the community together and deliver entertainment that leaves a lasting impact.