Hat Tricks Partner with Tixr

by Herm Sorcher

DANBURY, CT- Danbury Ice Arena, home of the Danbury Hat Tricks of the Federal Prospects Hockey League (FPHL), today announced a multi-year ticketing and sponsorship deal with Tixr, a global experiential commerce leader. The partnership announcement names the Tixr as the hockey team and arena’s Official Ticketing and sponsor partner. 

“We’re always looking for ways to improve the experience for all of our Hat Tricks fans, which attracted us to Tixr—a company that’s really innovating in the space,” said Herm Sorcher, President, Hat Tricks Organization. “Just like the upgrades we are always making for our fans at the arena, Tixr's new and fresh take on ticketing will help us engage fans in a positive way even before they enter the building.”

“I’ve seen first hand the rapid shift in fan engagement to the digital world. Entire leagues are going DTC and tapping into digital platforms like never before. Tixr brings the industry the first modern and innovative commerce engine that bridges the fan journey from digital engagement to the live experience” said Nate Liberman Tixr Head of Sports who leads the company’s growth in sports. “What gets me most excited isn’t what we’ve accomplished in the past year, but all the innovation we will bring to the Hat Tricks and sports industry at large in the years to come.”

Based in Santa Monica, California, Tixr came on the scene in 2013 with a flexible technology stack that empowers sports properties to sell beyond the ticket. The company now services 500 of the most respected live entertainment brands in 40 countries including more than 20 major sports facilities, teams, leagues and events not limited to LIV Golf, Acura Long Beach Grand Prix, Riot Games, Professional Pickleball Association Tour,  Fan Controlled Football, and Bell Bank Park (Mesa, AZ). 

 “At Tixr we are always on the lookout for forward-thinking partners who are looking to upgrade from the old world of legacy ticketing and bring their business into the modern, mobile-friendly era,” said Patrick Bradley Tixr’s Chief Revenue Officer, who has worked closely with the Danbury Ice Arena team. “Fan purchase behavior has also changed in recent years, and we’re excited for Danbury Hat Tricks and Ice Arena to have a brand-friendly, seamless interface to offer more products and experiences and give fans a better way to buy tickets.”

After last week’s two-game sweep against the Delaware Thunder to open the season, the Hat Tricks head into another two-game home series against the Binghamton Black Bears. Find the full schedule and get tickets on Tixr.com.