Hat Tricks, PLAY LEAP Announce Partnership

DANBURY — The Danbury Hat Tricks are proud to announce a landmark partnership with Leap Sport Digital Ltd. (PLAY LEAP), becoming the first U.S. club to launch the cutting-edge digital fan engagement platform that transforms spectators into active participants through interactive challenges, rating experiences with rewards, and real-time activations.

Through this partnership, Hat Tricks fans will be among the first in the country to experience PLAY LEAP’s interactive technology on game nights. Supporters can look forward to engaging features such as predicting game outcomes, rating in-arena experiences, voting on favorite plays, and competing in live challenges for prizes and rewards. The platform will also open the door for unique sponsor activations and exclusive content opportunities, giving fans more ways to connect with the team beyond the traditional game experience. This launch underscores the Hat Tricks’ commitment to innovation and enhancing the fan experience, both inside the Danbury Ice Arena and online.

“We are thrilled to welcome the Danbury Hat Tricks as our first U.S. partner — a true pioneer in bringing PLAY LEAP to American hockey,” CEO of PLAY LEAP Daniel Avidor said. “This marks the beginning of our expansion in the U.S., with more clubs soon to follow. With such a passionate fanbase, the Hat Tricks are the perfect team to showcase how our platform takes fan engagement to an entirely new level — a real hat trick of success on and off the ice.”

"Our fans are the heartbeat of our organization, and we are always looking for new and creative ways to connect with them,” Hat Tricks president Herm Sorcher said. “Partnering with PLAY LEAP allows us to deliver a more interactive, rewarding, and memorable experience at every game. We’re proud to be the first U.S. team to bring this technology to the rink and can’t wait for our fans to take part in it this season.”

ABOUT PLAY LEAP

PLAY LEAP, developed by Leap Sport Digital Ltd., is a mobile-first, gamified fan engagement platform offered as a Software-as-a-Service (SaaS) solution. It enables clubs to activate fans through interactive video challenges and content rating games, sponsor and brand activations, and real-time marketing opportunities — while generating valuable fan insights. Designed for Gen Z and Alpha audiences, PLAY LEAP transforms passive spectators into active participants, boosting engagement, loyalty, and revenue both during and beyond the season.

For more information, visit www.playleap.io/.

ABOUT DANBURY HAT TRICKS:

The Danbury Hat Tricks are a professional hockey team based in Danbury, CT and compete in the Federal Prospects Hockey League (FPHL). Since their founding in 2019, the 2023 Commissioner's Cup Champions have brought thrilling, fast-paced, and hard-hitting hockey to the Danbury Ice Arena, earning a reputation for their competitive spirit, electric atmosphere and strong community ties. The team is dedicated to providing an unforgettable game-day experience for fans of all ages while proudly representing the city of Danbury.

Off the ice, the Hat Tricks are committed to fostering connections within the local community through outreach programs with schools, businesses and charities. By developing top-tier hockey talent and growing the sport in the region, the Hat Tricks aim to bring the community together and deliver entertainment that leaves a lasting impact.

The 2025–26 season is right around the corner and single-game and season tickets are on sale now! To learn more about our ticket packages and pricing, click here or email herm@danburyhattricks.com. To stay up to date on all things Danbury Hat Tricks hockey, visit www.danburyhattricks.com, follow the team on Facebook, Instagram, X, TikTok, and YouTube (@DanburyHatTricks), subscribe to the Hat Tricks' newsletter here, and find game materials—game notes, line charts, and media guides—updated every game here.